IBM FOOD TRUST AUGMENTED REALITY

MEDIAMONKS | IBM | 2019

MediaMonks developed the IBM Food Trust AR experience to help highlight how blockchain is restoring trust to suppliers, farmers, customers, and retailers. IBM is spearheading a growing network of innovators in the food ecosystem with readily available blockchain technology. From food safety, freshness, and waste management to supply chain efficiency, sustainability, and brand trust, the experience supports a wide variety of value propositions. With a 3D-printed city for scale and an AR experience built in Unity, this is a first-of-its-kind IBM project simplifying the blockchain process with a holistic view in a whole new dimension.

Production agency: MediaMonks
Producer: Simon Joseph
Creative: Jasmijn van Roon
Design: Josha Lopez
Development: Roberto Nunez