ADVANCED BUSINESS CREATION | BUSINESS STRATEGY | 2 DAY PROJECT | GROUP WORK
Airport transfers and layovers are a common issue for airlines and airports. Many airports have the same customer journey - often boring ones - which makes customers of the airlines and airport unsatisfied.
- Creative process
- Time management
- Presentation and keynote skills
For KLM we created an new experience for customers with an airport layovers. We designed a new customer journey, called Blue Jack, which is a Trivia Quizmaster between passengers to create a game-wise experience.
- Triviant/IQ test/Blackjack-ish.
- Country specific based on boarding pas/flying blue.
- 1 till 10 players at the same time.
- Maximum of 5 minutes per person.
- Theme’s: Culture/history, geography, sports, amusement, science.
- Combine with the KLM app.
- If won, get a free drink in the business lounge.
Entertain passengers in their transfers through an interactive game with the insertion to improve the passenger experience.