SEAT: Why Not Now?



First heard at the Paris Motor Show, Why Not Now? is SEAT’s first-ever voicebot installation. The voicebot asks what kind of experiences visitors are seeking in life, and what’s holding them back. The conversation is not so much about a car as it is about you, which to many people is the same. Set within a custom-designed mirror booth, the self-reflective conversation is visualized by jellyfish-like animations that provide real-time feedback. The script and smalltalk were written by yours truly, using Dialogflow to create natural-sounding conversations. Now ask yourself: what’s holding you back from stepping into the booth?

Agency: C14torce
Production agency: MediaMonks
Producer: Danila Ivanov
Creative: Jasmijn van Roon
Copy: Joseph Jackson